Decades of experience tell us that good quoted businesses are in short supply, while abject mediocrity (and worse) is ubiquitous. Consequently, once enterprises of substance have been purchased, investors need a very good reason to sell. Of course, their valuation may become extreme or they may eventually lose what made them great in the first place.
Whilst a business may be 100 years old, enjoy excellent returns on capital and have a sensible balance sheet, one must never assume the status quo cannot be challenged. That said, we agree with Buffett that while a good business doesn’t always prove to be a good investment, it is a very sensible place to start looking for one.
What constitutes a good business? Essentially, it is an operation that enjoys some form of enduring competitive superiority. These strengths (brands, distribution networks, intellectual property ….) confer pricing advantage which means it is more difficult for competitors or new entrants to challenge them effectively. There is another quality that good businesses tend to exhibit and that is they constantly find new ways to keep improving. It’s nigh on impossible to value this but as Einstein said, “not everything that counts can be counted and not everything that can be counted, counts”. It probably also has a strong balance sheet.